Released on: June 13, 2008, 8:28 am

Press Release Author: Ila Bhatt

Industry: Aerospace

Press Release Summary: This number is the conversation percentage and the higher the
percentage, the more effective your ad campaign. If you have extremely low numbers,
you need to do something to increase those numbers such as refine your ads or choose
better keywords or websites for displaying the ads.

Google provides inside the Adwords application a tool for tracking conversions for
each campaign and each ad you run.

Press Release Body: Are you using Google Adwords to promote your product or service?
Are you getting the results you want? You\'ll only know this information if you are
tracking the conversion rates of the click-through you are paying for. Then,
depending on what you learn about the conversions, you may need to refine your
campaign.

A conversion rate is defined as the percentage of people who actually purchase your
product or service compared to the number of people who came to your website by
clicking on your Adwords ad. This number is the conversation percentage and the
higher the percentage, the more effective your ad campaign. If you have extremely
low numbers, you need to do something to increase those numbers such as refine your
ads or choose better keywords or websites for displaying the ads.

Google provides inside the Adwords application a tool for tracking conversions for
each campaign and each ad you run. This allows you to learn what your rates are and
see which ads are doing their job well. If one ad or a whole campaign isn\'t doing
well, then you can look for patterns that can clue you in about how to change and
make the campaign more effective.

The more data you gather about conversion the better you will be able to tune your
site because the fact that a visitor clicks your ad, lands on your site to see what
you have to offer does not necessarily makes it a buyer or a lead. Your site colors,
navigation and structure also have a very important effect on your conversion rates.

It doesn\'t matter whether you are the world's number 1 adwords campaign creator if
your site is ugly, difficult to use or navigate or is not offering what you stated
in the ad you will have very low conversion rates. A fine example of this is the ad
that states that a product or service is free only to find out when you go to the
site that you have to pay. Make sure that your ad and your website are offering the
same thing with the same conditions.

Web Site: http://www.thegooglefund.com

Contact Details: Ila Bhatt
ila2submit@gmail.com
1715/6
Karnal- Haryana
India